| |
Your
IBOA International Board is committed to the philosophy of
keeping the electronic playing field level for all Independent
Business Owners. Rules for Internet use are similar in spirit to
rules against retail stores or national advertising. The key is
that, even though it's Internet-based, your
Amway Global-affiliated
business must always remain a person-to-person business.
Amway Global, with the assistance of the
IBOA International, carefully
monitors the Internet to make sure Independent Business Owners
are following the rules. Here's a close-up look at four
important ones.
1.
No "spamming:"
Don't
send e-mail to people with whom you don't already have a
pre-existing relationship. "Spam"—unsolicited,
commercial e-mail—is a nuisance, and it violates the
one-on-one spirit of the
Amway Global business. Whether it's used for
recruiting or selling product, unsolicited e-mail is against the rules.
2.
Your prospecting Website―password only.
As
an Independent Business Owner, you can use a Web site for
prospecting—but only if it's password-protected and the
content reviewed and authorized. That's because a Web site
that's open to anyone amounts to unauthorized advertising.
Granting access by password only means that the person visiting
your site must have some prior relationship with you through
which he or she obtained a password—once again preserving the
person-to-person nature of the business.
3. No advertising.
This
rule exists to maintain the person-to-person nature of this
business. Advertising on the Internet is international in scope
and, therefore, is contrary to the spirit of this Rule.
These
common Internet devices are not allowed:
-
Postings
on message boards or forums
-
Meta-tags
or other Web site locators
-
Banner
ads and classified ads
Some
local advertising is permitted, provided that the medium and
contents have been authorized by
Amway Global.
4.
Don't use trademarks to identify your site.
Do
not use any trademark or service mark owned by
Amway Global in a Web
site address, e-mail address, meta-tag or other Web site
locator. For example, naming your Web site
Artistry.com would
give you an unfair advantage over other Independent Business
Owners who
sell
Artistry™
products.
An e‑mail address of GoQuixtar@XXX.com could cause people
to be confused over whether they were communicating with an
Independent Business Owner or with
Amway Global.
Remember,
all Web site content must be reviewed and approved by
Amway Global
prior to being posted, including changes to content already
posted. (Contact your upline for review procedures.)
Independent
Business Owners who violate these rules face a six-month suspension of their businesses. On the other hand, if you use
Internet communications within the rules, you've added a highly
effective tool to your
Amway Global-affiliated business.
Copyright 2001. Source: July /August 2001
Achieve®
magazine. Reprinted with permission.
|
|
