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As the
Marketing Advisory Committee (MAC) of the
Independent Business Owners
Association International, we naturally tap into
our experiences as business owners. Yet, we also
rely on your input to help IBOs compete in
today's marketplace. Marketplace, after all, is
much more than advertising. It's a broad-based
support system that touches every aspect of our
businesses.
From product messages to
product education, how we promote is as
important as what we promote. That's why we
partner with
Amway Global to
ensure we communicate as effectively as possible
about the products and the business opportunity.
Through our three official meeting, as well
as frequent discussions throughout the year, we:
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Review trends
and data to guide decisions about IBO
support.
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Help steer
product development, including the
promotional materials you use.
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Track service
and operational issues to ensure customer
satisfaction and repeat business.
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Suggest
changes and enhancements for
Quixtar.com
to make it timely, fresh, and easy to use
for you and your Clients.
From concept to
finished product, from promotion to customer
support, our goal is simple: your success.
Laurie Duncan
Chair
Copyright
2006. Source: July/August 2006 Achieve® magazine. Reprinted with
permission.
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